Consumption upgrading has no end point. How to dea

2022-07-22
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The middle class in China is rising rapidly, and the consumption upgrading has spawned a large customized home market. However, the consumption upgrading is far from reaching the end point. How should customized home cope with the rapidly rising middle class in terms of materials

China's per capita income was $8000 in 2016 and will rise to $12000 by 2020, breaking through the middle-income trap described by economists and reaching the standards of developed countries recognized by the world; In 2016, there were 109million middle class people in China, and by 2020, there will be 700million middle class people in China. The middle class in China is rising rapidly, and the consumption upgrading has spawned a large customized home furnishing market, which has also grown at a high speed of more than 30% in recent years. However, consumption upgrading is far from reaching the end point. How should customized home furnishings cope with the rapidly rising middle class in terms of materials

precise positioning, targeting consumer groups

survey data show that young and middle-aged people are the mainstream consumer groups for home consumption, and the trend of home consumption groups is obvious. Consumers aged 25-35 account for 66% in total. The main consumer groups of customized homes are transferring to post-80s and post-90s marriageable subjects

these consumer groups attach importance to a healthy and comfortable living environment and expect the freshness and difference brought by personalized design. More importantly, they continue to pursue solid wood furniture. Their pursuit of solid wood is not only a cultural return, but also an embodiment of modern people's pursuit of survival quality

in line with the trend, solid wood is gradually rising

in recent years, the application of solid wood is gradually rising in Europe, and the application of solid wood in Italy in 2016 increased by 6 percentage points over 2015; In Germany, solid wood is more and more widely used in furniture factories. In China, solid wood furniture has always been regarded as the cultural spokesman of Chinese traditional lifestyle. With the advent of internationalization, the lifestyle and home design of Chinese people now tend to Europe and the United States. The best way to connect Chinese and European furniture is solid wood

the original wood type, the general trend of consumption upgrading

pure solid wood furniture will generally remind people of these words, such as thick, expensive, simple and so on. Most of the traditional solid wood furniture is "one-to-one" production and processing, which is inefficient, high cost, slow delivery, and can not meet the current market demand. In view of this situation, Shenzhen songboyu company first put forward the concept of "original board style" in the industry. By making logs into standardized and mass-produced boards like particleboard and plywood through relevant processes and equipment, it can meet the needs of customized manufacturers and consumers. Manufacturers can improve customer order value while improving production efficiency, while consumers can enjoy the quality of solid wood furniture at the price of boards

in order to comply with the trend of consumption upgrading, more and more customization manufacturers are aiming at the innovation brought to the industry by the "original plank style": Yum! Brands combines the dual advantages of solid wood and plank wood, implements the concept of "plank customization" for the first time in the industry, and has achieved good market performance with the combination of "American solid wood cabinet + American solid wood door plate"; Dinggu, MAG, piano, Deville and other well-known customization brands have also followed suit, using songboyu North American solid wood panels to develop new series of products, and leading the consumption upgrading of the entire customization industry with high-end solid wood quality and consumer friendly prices

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